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Kids Club Branding

Kids Club Branding

Kids Club

Brand identity, print collateral, and digital assets for the Kids Club program at The Academy of Natural Sciences. A stamp concept was developed to give a fun and inviting tone to the brand.

Once the brand was finalized, membership cards, posters, and social media graphics were created.

Iconography

Each icon correlates to one of the academy’s collections: Entomology, Icthology, Ornithology, Invertebrate Paleontology, Malacology, Botany, Vertebrate Paleontology, and Diatoms.

Card Stamps

Each icon was later turned into physical stamps for kids to collect for each visit. Stamps are inked onto tangible membership cards for every visit to the museum.

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