2020 Census
2020 Census
2020 Census
A marketing campaign concept was developed to advertise the 2020 Census in Nevada. The campaign plays with the idea of “coming to your senses” and taking part in the 2020 Census.
Concepting
Multiple variations of the campaign were created, each focusing on one of the five senses: sight, touch, smell, hearing, and taste. Each sense uses its own unique color scheme and set of icons on respective collateral.
